Using the brand.
Four rules, three files and six colors. If you are laying out a program or an event page, this is everything you need and nothing you do not.
The logotype
Three lockups. Pick by what is behind it.
What not to do
Do not recolor it.
The logotype is brass and ink, or reversed, or one color. There is no fourth version.
Do not stretch it.
Scale it proportionally. If it does not fit, use less of it, not a squashed version of all of it.
Do not add effects.
No drop shadows, outlines, gradients or bevels.
Do not crowd it.
Leave clear space of at least the height of the K on every side.
Do not place the primary on a photograph.
Use the reversed or one-color lockup on anything busy.
Color
Click a value to copy it.
- Navy Grounds and dark sections.
- Navy, lighter Panels sitting on navy.
- Brass Fills, rules and marks. Never body text.
- Brass, as text Brass when it has to be readable.
- Cream Paper, and type on navy.
- Ink Body text on cream.
Brass is a fill color. As body text on cream it fails contrast at 2.67:1, which is why there is a darker brass for type.
Typography
Newsreader
Headlines and display. Italic for emphasis inside a headline.
Inter
Body, labels and interface. Regular and medium only.
Both are free from Google Fonts. If you cannot embed them, Georgia substitutes for Newsreader and any grotesque for Inter.